Resume / Damion Tolliver

Experience.

Eight years of building social strategies, shaping brand stories and growing communities across home, gardening, beauty and B2B.

01 / Experience

Social Media Strategist

September 2024–Present · Houston, TX

Lead monthly content strategy, scripts and calendars across five social channels.
Increased reach 24% year over year by introducing new content formats and platform features.
Created the Social Media Playbook to guide content planning and align teams.

Senior Social Media Strategist

November 2023–September 2024 · Houston, TX

Grew Instagram by 70,000 followers and increased brand visibility 40% through content and creator partnerships.
Expanded the Pro Gardener program, increasing user-generated content 10%.
Coordinated content, product pages and timelines for 12 major product launches.

Associate Brand Manager · Contract

August 2023–May 2024 · Chicago, IL

Led a two-person team delivering influencer and digital campaigns across TikTok, Meta and YouTube.
Managed creator content and branding deliverables for the ULTA retail launch and ULTA Beauty World activation.
Supported $1.4 million in email-attributed revenue through segmentation, campaign strategy and content improvements.

Social Media Manager & Digital Strategist

April 2022–August 2023 · Chicago, IL

Grew the social community 40% and increased engagement 30% with content tailored to the audience.
Launched the 4C Coins loyalty program, generating $14,200 in first-quarter revenue and increasing repeat purchases 20%.
Managed 30+ influencer relationships, including giveaways, community activations and digital events.

Digital Marketing Manager

September 2021–April 2022 · St. Louis, MO

Streamlined campaign planning in Adobe Workfront to improve project visibility and turnaround time.
Led a cross-functional content council to coordinate sales and marketing content.
Turned subject matter experts’ insights into clear marketing content for the Equifax Content Library.

Digital Media Manager

August 2018–September 2021 · Houston, TX

Led LinkedIn campaigns that improved enterprise sales lead conversion rates by 3%.
Built targeted email programs that increased email-attributed revenue 10%.
Planned trade show activations, managing logistics and the on-site experience to support pipeline growth.

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