HIREtech / Equifax · B2B Digital Media

Making
complex
services clear.

Turning workforce, tax and compliance solutions into useful content for HR and business decision-makers.

Role

Digital Media Manager

Tenure

Aug 2018–Apr 2022

01 / The opportunity

Clarity for the
people behind HR.

Specialized services needed a clear story. The opportunity was to make tax credits, wage verification and compliance relevant to hiring, payroll and business decision-makers.

02 / My approach

Explain.
Connect.
Improve.

Clear messaging

Made technical services easier to understand.

Connected distribution

Connected LinkedIn, email, webinars and industry events.

Performance reporting

Used response data to refine content and delivery.

03 / The execution

Expertise made useful.

I-9 compliance checklist — I-9 education
Practical checklists for everyday compliance.

04 / Measured impact

10%

Increase in email-attributed revenue

5

Workforce solution categories supported

10+

Trade shows supported

Equifax HIREtech · B2B Digital Media

Making complex
services clear.

Turning workforce, tax and compliance solutions into useful content for HR and business decision-makers.

ROLE

Digital Media Manager

TENURE

August 2018–April 2022

FOCUS

LinkedIn community , email retention , webinars and tradeshows/events

AUDIENCE

HR and business leaders

Targeted email programs

Trade show marketing

Community management

HR community branding

Vendor and contract management

/THE OPPORTUNITY

HIREtech offered specialized services across Work Opportunity Tax Credits, unemployment claims and wage verification. The challenge was making complex B2B topics understandable and relevant to the people responsible for hiring, payroll and compliance.

I connected thought leadership, targeted email, LinkedIn content and industry events. Reporting dashboards helped track response and improve how programs were presented to different audiences.

LinkedIn campaigns

/CLARITY AROUND HR PROCESSES

Alleviating the HR Process

Checklist for completing an I-9 employment verification form, including steps like signing sections, using e-verification, and providing correct documents.

LinkedIn

Expertise made useful.

Focused posts connected technical services to the issues HR leaders were already solving.

Diagram showing the chemical element symbol for Hydrogen (H) in black and Tellurium (Te) in blue, surrounded by symbols representing their properties.

A digital flyer explaining Wageverify, a platform for wage and employment verification, highlighting features like instant, secure, and accurate 24/7 verification, automation, security, privacy, transparency, and mobile access.

Informational chart explaining how the WOTC process works, including steps for employee screening, documentation submission, certification, and claiming credits for tax return, with details on eligibility, credit amounts, and procedures.

A flyer explaining the Work Opportunity Tax Credit (WOTC) by HIREtech. It highlights benefits like maximizing WOTC for businesses with features such as new hire screening, real-time dashboard, state and local credits, tax summary, government relations team, and mobile access.

/Technical became Understandable

Turned workforce and compliance services into focused messages tied to real employer needs, without losing the detail a B2B audience expects.
/A Connected Journey

Linked LinkedIn, targeted email, web content and event communications so prospects met the same clear story at different stages of consideration.
/Reporting Guided the Next Move
Built dashboards and used campaign performance to strengthen targeting, messaging and lead support over time.

/Measured Impact

10%

Increase in email-attributed revenue

5

Workforce solution categories supported

*4C Coins generated $14.2K in Q1 revenue and contributed to a 20% increase in repeat purchases.*

10+

Connected digital and event trade shows

Making
complex
services clear.

Clarity for the
people behind HR.