CurlMix / 4C ONLY
Community & Commerce

Content
rooted
in care.

Education, representation, and product storytelling for natural-hair communities.

4C ONLY serum campaign portrait against a purple background
Role

Associate Brand Manager

Focus

Social · Creators · Community

Industry

Beauty & hair care

Period

April 2022–May 2024

01 / The opportunity

Build trust.
Create participation.

Connect product education with the routines, questions, and stories of the community.

I connected social, creator, and email strategy around routines, product knowledge, and customer progress. Community programs turned education into participation, while launches gave each product a clear purpose within the larger hair-care journey.

02 / The creative

Care, made visible.

4C ONLY orange Create ya own 4C hair routine campaign artwork
Routine education
4C ONLY product lineup with jars and serum photographed on white
Product storytelling
Hand holding 4C ONLY Too Twisted loc gel against pink
Loc-gel launch
4C ONLY Too Fresh shampoo with cucumber and aloe
Ingredient storytelling
4C ONLY Instagram community feed presentation
Community content
03 / Community & loyalty

4C Coins

Turning participation into repeat purchase.

I created and designed a loyalty program to deepen community participation and encourage repeat purchases.

$14.2KQ1 revenue
+20%Repeat purchases
04 / Strategy in action

Educate

Make routines easier to understand.

Connect

Turn shared experiences into participation.

Convert

Connect content with product discovery.

05 / Measured impact
$1.4MEmail-attributed revenue supported
+40%Community growth
+30%Engagement growth

Next:
Vego Garden ↗

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