Vego Garden / Brand Growth
Growing a garden community.
I shifted social from product posts to lifestyle, education, and community.
Role
Senior Social Media Strategist
Tenure
Nov 2023–Sep 2024
01 / The challenge
Beyond the
product catalog.
Give gardeners a place to learn, share progress, and see products in real routines.
02 / My approach
Build around
the gardener.
Lifestyle
Reorganized content around real gardening routines.
Seasonal education
Connected product launches with timely, useful storytelling.
Creator participation
Brought lived experience into the feed through Pro Gardener.
03 / The execution
Strategy, made visible.
Pro Gardener
Creator partnerships brought customer experience into the content mix.
Vego Garden Makeover Sweepstakes
71.8KViews
8,852Engagements
12.3%Engagement rate
Carousel-led campaign creative.
Product Content Engine
A repeatable system connected launches to seasonal storytelling.
12+
Product launches
04 / Reported results
+40%Brand visibility
+25%Website traffic within six months
+70KInstagram follower growth
Overall results reported in the portfolio.