The Home Depot / Blinds.com

ORGANIC SOCIAL

Making
utility worth
following.

Useful content that helps people discover, save, and decide.

Role

Organic Social Media Strategist

Tenure

Sep 2024–Present

Blinds.com bedroom with woven wood shades and orange accent pillows
01 / The challenge

Make a technical category feel approachable.

Connect home inspiration with practical questions about privacy, light control, measurements, and installation.

02 / My approach

Meet the customer at every step.

Inspire

Show how window treatments shape a room.

Educate

Answer the questions behind the purchase.

Guide

Connect content with the next useful action.

03 / The content system
Roman shades filtering light in a warm cafe interior

Looks Creators Love

Room inspiration and creator storytelling.

Sample
Swatches

See it. Feel it. Choose it.

Close-up material stories supported more confident decisions.

Blinds
Insider.

Expert access,
made useful.

Product education through approachable video.

Blinds Insider installer demonstrating a window shade
Results
+24%

Year-over-year reach

+4.6%

Year-over-year lift in video retention and engagement velocity

1.36%

Pinterest conversion rate

The Home Depot / Blinds.com · Organic Social

Making blinds worth following.

Turning everyday window-treatment questions into useful content people can discover, save and act on.

Photo of a cozy bedroom with a large bed, pillows, and a dark accent wall. There are two windows with bamboo blinds, a small wooden nightstand with a vase of flowers, and a gold table lamp. An upholstered chair with black and white patterned pillows is visible on the right.
Photo of a cozy bedroom with a large bed, pillows, and a dark accent wall. There are two windows with bamboo blinds, a small wooden nightstand with a vase of flowers, and a gold table lamp. An upholstered chair with black and white patterned pillows is visible on the right.

ROLE

Organic Social Media Strategist

TENURE

September 2024–Present

CHANNELS

Instagram, TikTok, Pinterest, Facebook, Reddit

TOOLS

Sprout Social, Adobe Analytics, Tableau

Creator outreach and UGC

Social Media Playbook

Scripts and creative briefs

Pinterest content strategy

Reddit channel launch

/THE OPPORTUNITY

Blinds.com customers need more than a beautiful room. They need to know which shade gives them privacy, controls glare and fits their space. The opportunity was to turn those questions into content that made the category easier to shop.

I connected product education, creator storytelling and seasonal inspiration through monthly channel plans, scripts and creative briefs. Search behavior, platform performance and on-site activity helped guide the topics, formats and next steps.

Monthly strategy and calendars

/THE CONTENT SYSTEM

Interior of a cozy cafe with wooden chairs and tables near large windows that let in natural light. White Roman shades cover part of the windows, and simple decor includes a small vase with flowers and a wall clock.

/LOOKS CREATORS LOVE

/SAMPLE SWATCHES

Material close-ups made texture and light control easier to compare before ordering a sample.

/BLINDS INSIDER

See it. Feel it. Choose it.

  • /Looks Creators Love

    Room transformations, creator perspectives and product close-ups gave inspiration a clear path to consideration. The series earned 741K views, 1.2K likes, 145 saves and 75 shares.

  • /Sample Swatches

    Short-form content made color, texture and opacity easier to understand before purchase. The storytelling connected free samples to the larger customer journey without turning the feed into a catalog.

  • /Blinds Insider

    Employee and expert voices answered the questions that often slow shoppers down. Scripts and creative briefs kept each video practical, direct and consistent across platforms.

/Measured Impact

24%

Year-over-year increase in reach

4.6%

Year-over-year lift in video retention and engagement velocity

Additional scope included co-managing a $2.1M annual Meta and Pinterest media budget.

1.36%

Pinterest conversion rate