Sample Swatch Series
The Sample Swatch Series is an education-first social content program designed to remove uncertainty from the custom window treatment buying process. Built around real customer questions and social insights, the series visually demonstrates fabric texture, color variation, light filtering, and in-home context. Helping customers feel confident in their sample selection and purchase decisions before checkout.
Responsibilities
Concepted and launched the Sample Swatch Series as a recurring social content framework focused on sample education and expectation-setting
Translated customer questions, comment analysis, and CX insights into short-form video content that addressed pre-purchase uncertainty
Partnered cross-functionally with CX, operations, and fulfillment teams to align social education with recurring customer pain points and order risk signals
Developed content guidelines and visual standards to ensure consistency across Instagram, TikTok, and web-adjacent placements
Monitored performance and audience feedback to continuously refine themes, formats, and messaging tied to sample behavior and conversion.
Impact and Performance
Supported 92% → 100% sample-to-purchase conversion within 60–120 days, helping customers move from exploration to purchase through sample education.
Contributed to improved sample availability (99.7%) by driving more informed and intentional sample requests through education-led content
Played a role in reducing remakes, credits, and escalations contributing to $3.3M in potential Q3 cost savings through social customer care and escalations.
Reinforced Blinds.com’s positioning of social as a mid-funnel and CX-supporting channel not just an awareness driver