Blinds Insider
Blinds Insider is Blinds.com’s influencer and creator program designed to partner with trusted creators to deliver educational, real-life content that helps customers navigate the custom window treatment buying process. The program focuses on creator-led storytelling to build trust, set expectations, and guide customers from consideration to confident purchase.
Responsibilities
Supported and activated the Blinds Insider influencer program, partnering with creators to produce education-first social content across Instagram and TikTok
Developed creator briefs and content guidelines to ensure consistent, accurate product education and brand alignment
Translated customer feedback and social insights into creator content themes that addressed common pre-purchase questions
Collaborated cross-functionally with Merchandising, operations, and brand and creative teams to align influencer content with broader customer experience goals
Oversaw creator content quality, messaging accuracy, and brand safety across all Blinds Insider deliverables
Monitored content performance and audience engagement to inform optimization and ongoing program direction
Impact and Performance
Positioned Blinds Insider as a trusted, education-led influencer program, strengthening brand credibility and customer confidence
Influencer content supported improvements in customer understanding and expectation-setting, contributing to a smoother purchase experience
Helped reduce post-purchase friction and customer escalations by proactively addressing common questions through creator-led education
Creator insights supported cross-functional teams in identifying recurring pain points and opportunities for improvement
Reinforced Blinds.com’s social presence as a decision-support channel, not just an awareness platform