Looks Creators Love
Curated interior and exterior styling inspiration featuring creator-approved designs for blinds, shades, shutters, and outdoor solutions. Highlights include cozy retreats, modern minimalist spaces, and outdoor comfort setups all paired with product shopability and installation tips to help customers bring ideas to life. Inspired by style-led content that resonates with DIYers and design enthusiasts alike.
Responsbilties
Curated and organized creator-led lifestyle content across interior and exterior spaces, translating real-world installs into aspirational yet approachable design inspiration
Partnered with creators and internal teams to select on-trend high-performing products for featured looks across multiple categories
Structured content to support shopability, connecting inspiration directly to product detail pages and install resources
Developed visual themes (cozy, modern, outdoor, functional) to guide customer exploration and simplify decision-making
Ensured creative alignment with Home Depot brand standards, accessibility guidelines, and seasonal priorities
Supported cross-channel amplification across social, editorial, and onsite experiences to extend reach and discovery
Impact and Performance
Increased product discovery, with inspiration-led pages driving an estimated 6% higher click-through rates vLY to product detail pages compared to static product listings
Improved bounce rate on page with users spending 10% longer engaging with styled content
Expanded consideration funnel as creator-led visuals supported higher save, scroll, and exploration behavior across categories
Strengthened conversion readiness helping bridge the gap between inspiration and purchase through integrated shop the look pathways
Using insights from the Looks Creators Love program and organic creative we launched a paid social campaign that amplified creator-inspired looks proven to resonate with our audience.
Performance Highlights:
741K views
1.2K likes
75 shares
145 saves