B2B Digital Marketing & Lead Generation

At HIREtech (an Equifax company), I led digital marketing initiatives to increase brand visibility and generate qualified leads within the HR and workforce compliance space. I developed LinkedIn campaigns, executed email marketing programs, and created educational content that simplified complex compliance topics while improving lead conversion and supporting revenue growth.

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Responsibilities

  • Developed LinkedIn marketing campaigns targeting HR and enterprise decision-makers

  • Executed B2B email marketing programs to nurture leads and support sales

  • Translated complex HR compliance topics into educational marketing content

  • Managed community engagement with HR professionals on LinkedIn

  • Planned and executed trade show activations to generate qualified leads

Impact and Performance

  • Increased lead conversion rates by 25% through LinkedIn campaigns

  • Drove a 10% increase in email-attributed revenue through optimized segmentation

  • Strengthened brand visibility among HR and workforce compliance professionals

  • Improved sales and marketing alignment through campaign reporting dashboards