Protect the Coils.
Led end-to-end marketing initiatives focused on product launches, community building, loyalty, and creator partnerships for CurlMix’s 4C-focused haircare ecosystem:
Launched 6 haircare products including the “Too Thick Deep Conditioner” that won the Essence Beauty Award
Spearheaded and launched the 4C Coins Loyalty Program
Built and managed the 4C ONLY Facebook Community Group
Developed and launched Kinks Course and Twist-Out Tuesday a recurring social content initiative
Managed the Influencer Program overseeing creator partnerships and UGC
Contributed Juicy Content blog posts supporting education, seo, and brand storytelling.
Who is 4C ONLY?
4C ONLY is a haircare brand and community created specifically for people with the tightest coil pattern on the natural hair spectrum and one that’s often underserved by mainstream beauty brands. It’s a sub-brand of CurlMix built to center 4C hair exclusively. Formulated only for 4C hair, the products are designed to deeply moisturize, define, and strengthen tightly coiled hair without relying on heavy silicones or harsh ingredients.
What makes 4C ONLY different?
Focuses on teaching proper 4C hair care (wash days, twist-outs, protective styles, moisture routines).
Includes initiatives like the 4C ONLY Facebook Group and social series such as Twist-Out Tuesday, creating space for shared experiences and visibility.
Celebrates Black beauty, texture pride, and representation challenging the idea that 4C hair needs to be “fixed” or altered.