4C ONLY Kinks Course
The Kinks Course was a 14-day educational program created to help women with 4C hair confidently complete a full wash-day and achieve defined twist-outs and coils through guided instruction, routine-building, and community support.
Data That
Tells a Story
Based on average cohorts of 200 participants, on average 95 participants completed the full 14-day program, 60 remained actively engaged throughout, and 45 shared results or reflections within the community.
The Kinks Course translated education into action driving routine adoption, sustained engagement, and authentic community participation, while reinforcing brand trust and long-term loyalty within the 4C hair community.